Communication
Society
Sports
Equality
Summer Course
Liderazgo que transforma el ecosistema deportivo: comunicación con impacto, talento e igualdad de oportunidades

Liderazgo que transforma el ecosistema deportivo: comunicación con impacto, talento e igualdad de oportunidades

01.Sep - 02. Sep, 2026 Cod. S02-26

Herramientas y experiencias para impulsar el cambio.

Description

This Summer Course provides a space for reflection and action aimed at professionals in sport, management, communication and institutional settings. The programme addresses leadership as a driver of structural transformation, focusing on how sports organisations can foster more inclusive, equitable and sustainable cultures. From a cross-cutting gender perspective, the course will examine existing inequalities, the barriers that hinder talent development, and the strategies required to ensure equal opportunities at all levels of the sports ecosystem.

Throughout the sessions, participants will explore practical tools and real-world experiences related to inclusive leadership, impactful communication, decision-making, governance, the visibility of diverse talent, and the development of accountable organisational structures. The course combines strategic reflection with practical application, encouraging professional exchange and the creation of networks that promote meaningful change within clubs, federations, media organisations and sports institutions.

The course will take place over two online afternoons, combining theory and practice with a participatory and experiential approach. Sessions will include:

  • Interactive lectures delivered by professionals in leadership, management, communication, and equal opportunities.
  • Practical workshops to apply tools for inclusive leadership and impactful communication.
  • Case study analysis, reflecting on real experiences in clubs, federations, and sports institutions.
  • Discussion and networking spaces, fostering interaction and exchange of ideas among participants.

The aim is for participants to acquire practical tools and strategies to drive inclusive change in their professional contexts, from grassroots to strategic sports management.

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Objectives

Promote equal opportunities at all levels of sport.

Provide practical tools to lead inclusive change.

Encourage impactful communication as a lever for transformation.

Advance the development of fairer and more sustainable sports structures.

Foster collaboration and the creation of professional networks.

Activity directed to

  • All public
  • University student
  • Students not from university
  • Teachers
  • Professionals
  • Clubs, federations, coordinators, coaches, technical staff

Program

01-09-2026

17:00 - 17:15

Registration

17:15 - 17:30

Presentation by the Director of the activity

  • Aintzane Encinas Gomez | Tximist Fundazioa - PresidentaLanguage: Español
17:30 - 18:30

“Gestión Deportiva“

    Desafíos y Oportunidades

      Desafíos y Oportunidades

      • Ainara Manterola Ikutza | Zuhegan - CEOLanguage: Basque
      18:30 - 19:30

      “Liderazgo Transformacional“

        Inteligencia emocional aplicada al deporte

        • Aintzane Encinas Gomez | Tximist Fundazioa - PresidentaLanguage: Español
        • Yon Berastegui Martinez | EHU - UPV - Doctor en PsicologíaLanguage: Español
        19:30 - 20:00

        “Compartir para competir“

        • Aintzane Encinas Gomez | Tximist Fundazioa - PresidentaLanguage: Español

        02-09-2026

        17:00 - 18:30

        “Comunicación Efectiva para Líderes“

          Herramientas para la Gestión de Equipos y Proyectos Deportivos

          • Eli Sarasola Nieto | Fundación Tximist - Directora de comunicaciónLanguage: Español
          18:30 - 19:30

          “Innovación y Gestión en el Deporte“

            Del deporte base al alto rendimiento

            • Aintzane Encinas Gomez | Tximist Fundazioa - PresidentaLanguage: Español
            19:30 - 20:00

            “Herramientas de líder, gestión de problemas“

            • Aintzane Encinas Gomez | Tximist Fundazioa - PresidentaLanguage: Español

            Directors

            Aintzane Encinas Gomez

            TXIMIST FUNDAZIOA, PRESIDENT

            Dynamic leader with 20+ years in football management, blending passion with expertise to drive gender equality and youth empowerment in sports. Spearheads the Tximist Foundation and Cup, fostering global networks and advancing women's leadership. Eager to bring my visionary approach and inclusive leadership to you.

            Speakers

            Yon Berastegui Martinez

            Yon holds a PhD in Psychopedagogical Intervention, a degree in Psychopedagogy, and a diploma in Physical Education Teaching. He has worked as a professor at the HEFA (Faculty of Education, Philosophy, and Anthropology) at the University of the Basque Country/Euskal Herriko Unibertsitatea since 2010. He has taught Psychopedagogy, Sociopersonal Education, and Educational Intervention Programs. He currently teaches classes in the Social Education program and in the Master's Degree in Secondary Education Teaching as a Teaching Assistant in the Department of Educational Sciences. He has been an active member of the GROP (Research Group in Psychopedagogical Guidance) at the University of Barcelona and the University of Lleida since 2016, and of the GANDERE (Gender Socialization and Contexts of Education) research group at the EHU/UPV since 2018.

            Aintzane Encinas Gomez

            TXIMIST FUNDAZIOA, PRESIDENT

            Dynamic leader with 20+ years in football management, blending passion with expertise to drive gender equality and youth empowerment in sports. Spearheads the Tximist Foundation and Cup, fostering global networks and advancing women's leadership. Eager to bring my visionary approach and inclusive leadership to you.

            Ainara Manterola Ikutza

            Founder and partner of Zuhegan. Graduate in Physical Activity and Sports Sciences, specializing in movement quality, strength training, and injury recovery. Former first division and international soccer player, both as a soccer player and fitness trainer. Markel's mother.

            Eli Sarasola Nieto

            VANTAGE

            Women's soccer coordinator at Vantage. Expert in individual soccer development, with a focus on perception. Graduated with a B.S. in Exercise Science from the College of Charleston, USA. Former international professional soccer player.

            Registration fees

            Live onlineUntil 01-09-2026
            87,00 EUR
            74,00 EUR
            61,00 EUR
            25,00 EUR
            74,00 EUR
            74,00 EUR
            74,00 EUR

            Venue

            Miramar Palace and streaming (Zoom)

            Gipuzkoa

            43.3148082244,-1.99852384986

            Miramar Palace and streaming (Zoom)

            Gipuzkoa

            Sustainable development goals

            Agenda 2030 is the new international development agenda approved in September 2015 by the United Nations. This agenda aims to be an instrument to favour sustainable human development all over the planet, and its main pillars are the eradication of poverty, a reduction in equality and vulnerability and fostering sustainability. It is a unique opportunity to transform the world up to 2030 and guarantee human rights for all.

            Sustainable development goals

            5 - Gender equality

            Achieve gender equality and empower all women and young girls. Key issues: the end of all forms of discrimination and violence, recognition of unpaid care and domestic work, shared responsibility, equal opportunities, full and effective participation in reproductive rights, equal rights vis-à-vis economic resources, access to land and other assets and ownership.

            More information
            5. Gender equality

            10 - Reduced inequalities

            Reduce inequality in countries and between them. Key issues: promotion of the social, economic and political inclusion of all people, equal opportunities, fiscal, wage and social protection policies to favour equality, migration and the policies that affect it, official assistance for the development, regulation and supervision of world institutions and markets.

            More information
            10. Reduction of inequality

            17 - Partnerships for the goals

            Strengthen the means of implementation and revitalise the World Alliance for Sustainable Development. Key issues: mobilisation of resources, 0.7% of GDP for official overseas development aid, finances, cooperation in technology and innovation, ecologically rational technologies, skills building, universal and multilateral trade system, coherence on the legislative and institutional levels, availability of data, supervision, indicators and accountability.

            More information
            17. Alliances to achieve the objectives